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November 24, 2006

Gaming and Music Disc Industry Expert Advises Consumers to WAIT to Purchase High-Def Players on Black Friday

(BUSINESS WIRE)--The leader in disc repair and maintenance, VenMill Industries, today announced that its in-house optical media expert, Dan Diotte encourages consumers to hold off on making a new high-definition video or music disc purchase. The months leading up to today, the biggest shopping day of the year, have been fraught with controversy around the high-definition format war between Toshiba's HD-DVD and Sony's Blu-Ray player/Play Station 3.

The purchasing season has officially begun and media giants, Hollywood studios, and blogging experts have been urging consumers to choose between the two - leaving many consumers confused and uninformed.

"You don't have to decide yet", said Dan Diotte. "History has taught us that only one of these formats is going to come out on top, and consumers who choose the wrong product will lose money, time, and, of course, quality home viewing entertainment. Wait to make this significant purchase until after the holidays, and after one of the two options appear to be leading the way to the next level of home entertainment."

WHO: Dan Diotte, founder of Venmill Industries, is an expert in the optical media industry. Diotte has spent years researching and developing mechanical devices to repair severely damaged CDs and DVDs. His background in mechanical engineering and the science of polymer longevity led to the discovery of Optoclear technology. In January, Diotte will be launching the personal
and home "Skip Away" disc cleaner and restoration system. VenMill Industries is the leading manufacturer of disc repair and maintenance machines for disc format optical media. Its flagship product, the VMI 3500, is currently in use at video
store chains, libraries, corporations and personal collections around the globe, to repair and maintain DVDs, CDs, Game Discs and HD-DVDs while maintaining the integrity of the discs. More information about VenMill is available at www.venmill.com.

WHY: -- There is no guarantee that either HD-DVD or Blu Ray will be
the clear leader a year from now. If consumers invest in one
format, and it goes away, they will lose their investment and
need to re-purchase a player, discs, accessories, etc.

-- A universal console may be developed soon after the
holidays, allowing consumers to enjoy both of the new format
options.

-- Consumers need more information to make the right decision.
Many people don't know important details about both products
such as:

-- Blu-Ray discs are irreparable.

-- HD-DVD and Blu-Ray players work with both high
definition and older format DVDs.

-- Regardless of which player 'wins' the format war,
maintenance and repair of current disc collections ( DVDs,
CDs, Video Games, data storage) is essential. The new discs
will contain so much condensed information; they will be
incredibly susceptible to dirt, scratches, and damage to the
integrity of the disc.

For more information, or to speak with Dan Diotte, please contact Leigh Merrigan at 978-474-1900, or venmill@pancomm.com.

Click here to download a pdf version.

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